What is Search Engine Optimization?
SEO is an acronym for Search Engine Optimization. SEO is not that difficult as it is assumed to be. It is said to have proven results if addressed in the right way. The Jargons or technical terms that sound quite complicated regarding SEO such as Page rank, SEM, Keyword search and vertical search are easy to follow and are very basic concepts to understand. The basic purpose that Search Engine Optimization serves is ranking your website in top search engine results when any user inputs the relevant keywords. Some of the simple, basic and most proven techniques are narrated below.
It is very important that the content developed for your website is the most relevant and appropriate. The need is to understand that search engines work as an organization who delight their customers by providing the desired services and products. In this scenario the product is information and the function of a search engine is to return the most relevant and appropriate content in return to query inserted by the user. The most relevant the results displayed are; the more popular the search engine is. So, the quality of content is of prime importance in the SEO business. Keywords are considered to be the most workable tools in the ranking of your website and content over the search engine. It is important that one should know what keywords to opt, understand their working and one should be able to build the website pages around these keywords. Once the preliminary functions are done the pages are deeply linked on the site. Some of the noteworthy sites that help you keep track the traffic in response to your keywords used are Word Tracker and SEO Book.
Indexing and spidering are also worth mentioning concepts when talking about SEO. The building of site map, the accessibility of all the web pages through the home page and the three-tier level maintenance, ensure that your website and content is user friendly. Keep these points in mind while building or designing the layout of your website and it will bear fruit.
Google is considered to be king of all the search engines. Do consider MSN and Yahoo! But optimize your pages for Google first. The soft wares like Google Analytics assist you in building and improving your web pages. Link building is another important tactic to improve your rankings in the search engine. You need to ensure that all links are working and are linked back to associated content. Make sure that the underlined text often known as anchor text is highly associated with keywords related to your Niche.
The concept of article marketing has also revolutionized the concept of SEO. 500 and more words on the relevant subject and backlinking in the resource box are very effective to get targeted traffic and it really helps in improving the ranking of the web page and selling and promotion of the products. The RSS feeds and concept of blogging is also very popular but it is considered to be an extension of article marketing and used to create hype about the most relevant content. Some sites like Hub Pages and Squidoo are helpful in increasing the targeted traffic.
Use Word Press software as your blogging software because they are user friendly and are loved by search engines and helps to improve the ranking of the web pages. Even, the person with less expertise is able to run server-side scripts by using Word Press Software. To take full advantage of the latest concept of Web 2.0 the search engine optimizers are advised to explore the social networking sites such as Face book and Twitter. One should join and actively participate in many events and even should create events to reap the maximum benefit. This will give you a full grasp over your content and help you have an Integrated Mix for SEO strategy.
Above all, before applying the techniques randomly, it is advised to devise a plan that outlines which tactics to follow, and how and when! This plan calls for an understanding of SEO fully and what it can do for you and your business. Because after all, it is not SEO that is desired; rather effective SEO by every business, to perform well and up to the mark.
Why Is Search Engine Optimization Important?
For a blogger or webmaster, the term Search Engine Optimization or SEO is extremely important. In fact, it is known as the heart of any website or blog. What Search Engine Optimization can do is limitless as it affects not only the page rank of the site, it always plays an important role when it comes to traffic building, market penetration and even indirectly increase advertisement revenue clicks.
According to Wikipedia.org, Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines’ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
If you are all puzzled and trying to crack your mind on what Search Engine Optimization does and how it affects your site, I am going to explain to you as simple as possible for your understanding. Not only that, along the course of this category, I will also share with you how SEO can be done and what are the useful methods when it comes to SEO building. Pretty good deal right? Yup! there will be no so-called secrets at marketingarticlelibrary.com. My knowledge is yours (bloggers) and we can all benefit from it.
When you practise Search Engine Optimization on your website, you are basically improving your website visibility to the world. That is what SEO is all about! Putting your website in the eyes of the public. Well, what happens if you didn’t practise any SEO on your site? Nothing bad will happen of course. However, whenever someone searches for a particular article or information, your website will not be selected by a search engine or listed down on the results page. In short, you are going to experience the loss of visitors and traffic.
Okay, you got it and you are wondering what else Search Engine Optimization does to your beloved site. Here are three things that SEO can do and will do if you treat them as a good friend (literally):
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines.
The art of gaining top rankings in search results for search terms that are likely to be used by audiences that the marketer is interested in.
SEO is a set of methodologies aimed at improving the visibility of a website in search engine listings.
As you can read above, Search Engine Optimization is ALL about traffic, visitors and being on the first page of search results. As a writer, I always emphasize the importance of SEO as you have to understand that you are not only competing with a few hundred writers but you are actually competing with virtually everyone on this planet! I am not trying to scare you off but yes that is the fact of earning money online.
For me, I like to define Search Engine Optimization as online marketing of your articles and website to the world. The more you market your website, the better the visibility to the world and search engines worldwide. With the correct usage of Search Engine Optimization, you are able to beat your competitors even before they wake up from bed!
I hope you enjoyed this article as much as I do and I truly hope this will help you with your quest for SEO.