What Is On-Page SEO And It Affects Page Ranks?
What does On-Page SEO really mean and how it affects us all? We heard and read all about it but how many of us actually understand what On-Page SEO is and how it can affect us? For starters, On-Page SEO is different from the usual SEO as users (or webmasters like us) are ‘given’ control over how your website can perform when it comes to SEO. Still, puzzled? Remember when we talk about SEO, it is all based on how search engine crawlers see your website and how your website is illustrated towards the public on the web.
On-Page SEO is exactly opposite from the usual SEO and that’s for sure. With the Google Panda updates recently, On-Page SEO is becoming more popular as all of us are given more control on how SEO we can control over. Well, research was done recently and it is said that On-Page SEO usage is close to a whopping 20% share when it comes to search engine optimization on a website or blog. Being said that, how do we can actually practise On-Page SEO effectively?
1. It is all about the Tags
It doesn’t matter how good you are, tags are very important as they are used in how your website will be listed out in search results. The lesser quality tags you used and you might see your traffic drop heavily. To give you an idea, tags are used especially when: Search engines determine which website will be listed on the first page of the search results. To determine if that website or article is ‘answering’ to the search query what your website or article is all about.
When it comes to On-Page SEO, title tags must be eye-catching. Consider search engine crawlers are the same with human; the more catching the website title is, the higher chance the website is going to get its click. When it comes to hitting the top of the search result enquiry, always make sure your title is unique and the total characters are said to be less than 60 characters long.
Meta tags are the description of the website right below the title in the Search Engine Result Pages (SERPs). Here’s a screenshot of it below:
Meta Tags are important when it comes to SERPs.
As you can see, what you type on your meta tags will appear on SERPs page such as the one boxed in red above. The more keywords you can cramp into meta tag, the higher the chance you are getting a good ranking.
Meta keyword tags
Meta tag is not the same with meta keyword tags. Meta tag is a sentence while meta keyword tag is high-quality keywords. The better the quality of meta keyword tags, the higher the chance your website will be hand-picked to be shown on the search result page. Period.
When it comes to heading tags, it is considered the same with title tags with a small twist. It affects H1, H2 and H3 generally and what you need to do is to ensure that your title gets H1 for your most important title while H2 and H3 are given priority to the rest. Basically, this will affect how search engine bots see on your website and H1 is used to inform these bots which is the important keyword for the site.
2. Using the right keywords is always important
Keywords are always important regardless you like it or not. The better keywords you use, the better your articles will be shown on the search engines. There is no rocket science needed in this. There is nothing more important than keywords and when it comes to SEO, the best keywords density usage is said to be above 2%.
3. Use SEO friendly URL to boost On-Page SEO
What is SEO friendly URL? Here is what we go back to the basics. Always make sure that the URL shown on your websites are:
Not broken. Broken URL links will drop your page reliability. Keywords must be easy to read, error-proof and most important of all, avoid shorthand keywords. You can opt to leave out numeric in your links as they play no role when it comes to search engine optimization.
4. Other things you should know about On-Page Search Engine Optimization tips
We all know how important is SEO and how it affects Page Ranks. Therefore, one of the best ways to do so is to ensure that every step we take is on the right track with Search Engine Optimization. Being said that, here are a few more things you have to ensure to have a great On-Page SEO experience:
Always submit your sitemaps regularly to search engines for indexing.
Focus on either www or non-www and not both to avoid loss of traffic.
Any dead links on the site must be redirected or removed with immediate effect.
In a nutshell, On-Page SEO is taking its place in the world and thus, we should not face it lightly. These are the simple ways and guides you can increase your page rank and search engine optimization for your website.