In this article, you will learn the answers to the following questions
- What is page rank?
- What is the importance of page rank?
- How to earn a good page rank?
- Define dofollow and nofollow attributes.
Let’s first explain precisely what the page rank is then we will discuss why it’s important,and finally how to get a good page rank.
Google Page Rank
Google PR (Page Rank) is one of the terms that are quite bounced in the world of search engine optimization and the worldwide web.
As though the term seems to be quite simple, it includes a lot of myths and confusions. By whatever means, but most of the people consider its importance and make their efforts to get good page rank for their websites.
Tracking back in 1997 when Google launched its search engine as google.com from the google.stanford.edu subdomain, they started a new mechanism for processing and organizing websites in the search engine database. This mechanism implements a new link analysis algorithm patented as the ‘Page Rank Mechanism’ named after Google’s co-founder Larry Page.
In this method, a numerical value of 1 to 10 is allocated to each web page, 10 being the maximum in order to calculate its relative significance. This numerical value is the term coined as the Page Rank. Very few web pages have a page rank of 10, and the page rank above six is considered to be very strong. Here is the picture by Elliance that delineates that explains the logarhythmic difference between PR levels :
Now, what are the parameters that decide the page ranking? In fact, there are a variety of factors that decide the rank of a website, but the key factor is the number of incoming backlinks that a site has from other websites.
Did you know there are 200+ ranking factors that Google takes into consideration to rank a web page?
Yes, that’s true.
Out of those 200 ranking factors, backlinks remain the #1 ranking factor.
Search engines like Google give a lot of weightage to links.
If the website is linked from higher page ranking pages (without the no-follow attribute) then a small fraction of the page rank of that site will be rewarded to it. The other aspect that affects the page rank is outbound links, that is to say, if your site offers backlinks to other pages, then a portion of the PR on your site would leak.
Search engine algorithms are updated all the time (500 to 600 times a year).
Most of them are minor changes and some of them can improve or decline your site rankings overnight.
Backlinko analyzed over one million Google search results and found that domain diversity has a substantial impact on rankings.
Have a look at the following image once.
So what can you understand from it?
You need to build links from various sites to diversify your backlink profile!
If you want to get more traffic to your website, you need to build backlinks. It’s as simple as that.
Without links, you’re NOT going to get top rankings for most search terms. Even if you rank for a few keywords, if someone builds backlinks and creates content around those topics, you’ll see a decline in your rankings.
That’s why you need to put consistent efforts into link building.
Now, we’ll talk about a few simple yet most effective ways to build links.
Write guest posts
One of the best ways to get started with link building is to find similar blogs in your niche and write guest posts for them.
Start with small sites first instead of going for authority sites. You need to build momentum and try to write at least one guest post a week when you’re getting started.
If you’re looking for free guest posting sites, check out this post. You’ll find over 250 sites where you can write guest posts and it covers a ton of niches.
Write testimonials for others
This is a less-known strategy but works really well. Firstly, make a list of some emerging bloggers who are already displaying testimonials from their readers. Read and follow their blogs and tell them that you want to add a testimonial.
Most of them would gladly accept your offer (some of them provide links or some of them just add your name, it doesn’t matter!). Similarly, find a list of products including web hosting, email service, SEO tools etc that you use.
Then, approach them and offer testimonials.
I used the same strategy to get a backlink from Matthew Woodward’s blog.
Similarly, I wrote testimonials for other bloggers and product owners too (to build links and improve my authority).
So yes, it works like a charm. Give it a try!
Want to know over 10 ways to build quality links to your site? Check this out.
So that’s it.
Finally, we will talk about dofollow and nofollow attributes.
Dofollow and Nofollow Attributes
On the playground of SEO, you can frequently hear the terms ‘Dofollow’ and ‘Nofollow’. It’s the property of hyperlinks that determines whether the hyperlink is to followed by search engine spiders or not. Setting the value of the “rel” attribute of a link to “nofollow” will guide search engines that certain link should not be followed and will no share your page’s reputation with the page linked to. An example of a nofollow hyperlink is given here:
<a href=”www.abcd.com” rel=”nofollow”>ABCD</a>
On the other hand, links that do not use a nofollow tag are commonly called dofollow links