What Are Social Media Pods & Should You Join One?

Is this you?

You spend hours placing in combination a brilliant Instagram post.

It has the entire successful components that make up nice social media posts: area of expertise, relevancy, tact, and aptitude.

After you’ve finished it, you stay up for the perfect time after which submit it.

You take a seat again and stay up for the likes and feedback to flood in.

A minute passes.

Ten mins.

An entire hour.

Nothing.

What’s taking place?

Well, right here’s the item.

Your followers aren’t skipping over it and ignoring it.

It’s now not that they don’t like your submit.

It’s simply that they haven’t observed it.

This is how Instagram’s set of rules works. (Facebook’s too.)

Instead of revealing posts chronologically, it displays posts with prime engagement first.

Sounds horrifying, I do know.

And that is why social media pods have been born.

But what are social media pods, actually?

Should you sign up for one?

In this newsletter you’ll be informed:

  • What social media pods are.
  • The execs and cons of becoming a member of a pod.
  • What you will have to do as an alternative when you don’t need to enroll in a pod.

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What Is a Social Media Pod?

Let me wager.

When you submit one thing new on social media, you return in an hour or two to test who appreciated or commented on it.

No one is “cool” sufficient to not care who appreciated or commented on their stuff. 😉

So, let’s say a pal known as Mary likes each unmarried factor you submit.

You subconsciously take into account this, and when Mary posts one thing of her personal?

You go back the want.

Of direction.

You give her submit a “heart react” and write a remark she’ll love…

This is strictly how social media pods work.

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Pods are teams of people that work in combination to ramp up engagements on each and every different’s posts.

Of direction, operating in a pod isn’t unconscious and random – the best way you and Mary engage with each and every different.

To sign up for a pod, you want to agree that you just’ll have interaction with different individuals’ posts in alternate for engagement in your posts.

As you’ll wager, the objective of those pods is to extend engagement on individuals’ posts for wider visibility to customers.

Sounds superb, proper?

Still, there’s one thing nagging behind your thoughts.

Is this actually the best way to achieve your social media campaign?

Should you (or will have to you now not) sign up for a social media pod?

Let’s have a look at the professionals and cons of becoming a member of one.

The Pros of Social Media Pods: 3 Reasons You Might Want to Give Them a Try

Social media pods may just work on your marketing campaign when you do issues the proper manner.

Your Posts Will Receive Higher Engagement

Struggling with posts that appear invisible on your fans?

Sometimes, the one manner to achieve them is to extend your posts’ engagement.

With the assistance of pod individuals, your posts gets loads and even hundreds of latest likes, signaling to Instagram or Facebook that it’s value your fans’ consideration.

You Can Get in Front of a Larger Crowd

Getting right into a pod exposes you to other other people.

And who is aware of?

One or two of them would possibly change into any individual who wishes what your emblem is providing.

You’ll Grow Your Network

The key to becoming a member of pods is to make a choice one with fewer than 100 individuals.

Also, be sure individuals within the pods aren’t simply random other people from numerous niches selling their accounts.

You need to get in a pod with people who find themselves doing the similar factor you might be.

For example, when you promote artwork, you’ll need to get right into a pod of great artists like your self.

Besides selling each and every different’s posts, you’ll have a robust community of like-minded other people to depend on.

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The Cons of Social Media Pods: 4 Reasons They’re a Complete Waste of Time

I do know, I do know.

There’s nonetheless that nagging voice behind your head.

“If social media pods are the key to success, why aren’t there a ton of pod success stories out there?”

Here’s why.

Joining a Pod Doesn’t Guarantee You Higher Exposure

Sure, becoming a member of a social media pod will get you extra likes and feedback.

But right here’s the item.

It nonetheless doesn’t ensure your audience will see your posts.

Why?

Because engagement isn’t the one factor social media platforms search for when deciding who sees your posts.

There also are relationships.

For example, Instagram notices that you just and Mary all the time like and touch upon each and every different’s posts.

So, the following time Mary posts…

…you’ll be the primary to peer it.

And vice versa.

This method, in case your target audience by no means appreciated or commented on the rest you posted, likelihood is that they gained’t see your subsequent submit regardless of what number of likes and feedback from other people for your pod it has.

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For instance, check out the admiring feedback in this beautiful post by The Book Boy.

The subsequent time he posts, those other people (and the 1,338 others who appreciated it) would be the first to peer it.

Being a Pod Member Is Extremely Time-Consuming

Think being a pod member is simple?

It isn’t.

Sure, you’ll get likes and feedback in your posts.

But you must go back the want.

So, when you sign up for a pod with hundreds of individuals and each and every considered one of them is posting a couple of instances an afternoon?

That’s proper.

You’ll by no means be capable of do the rest but even so liking and commenting on posts you most likely aren’t even occupied with.

Failing to stay alongside of your engagements method you’ll be warned, and most likely even kicked out of the pod.

What Are Social Media Pods & Should You Join One?

Joining a Pod Can Get You Flagged

It’s creepy how human-like social media platforms are.

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(The bots are actually out to take over the arena.)

But it’s true.

Instagram and Facebook understand how many likes and feedback you most often get.

So, when 300 likes develop into 3,000 likes in a single week, they’ll realize.

You’ll most likely be flagged for violating the platform’s community guidelines.

What Are Social Media Pods & Should You Join One?

Joining a Pod Can Be Against Instagram’s Rules

Technically, pods aren’t in opposition to Instagram regulations.

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If you sign up for a pod to fulfill new other people and in finding different customers to do collabs with, then nice!

But pods with hundreds of individuals who’re out to achieve synthetic likes, feedback, and fans…

…the ones are obviously in opposition to the principles.

If you’re considering of becoming a member of a pod, ask your self those two questions first:

  • What is the objective of this pod?
  • How many individuals does this pod have? (As a rule of thumb, opt for pods with lower than 100 individuals.)

Social Media Pod Alternatives: 5 Tricks that Work Better Than Pods

You’ve now determined whether or not or now not becoming a member of a social media pod is correct on your emblem.

But are there higher possible choices to pods?

You guess.

Here are 5 that’ll get you additional than any pod ever will.

1. Care About Your Audience

Sounds cliché, however that is precisely what social media used to be created for within the first position:

To construct connections between other people.

So in truth, overlook the algorithms and metrics for a second.

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Dig deep into who your target audience is.

What do they love?

What do they imagine in?

What would stir their private ideas and emotions?

For example, in the event that they’re well being buffs, they’ll love a delicious keto recipe like this one.

2. Make Your Audience Want to Engage with You

What stops you from zipping mindlessly thru your Instagram feed to take a second or two to love or touch upon a submit?

Let me wager.

It’s:

  • Something you relate to.
  • Something that conjures up you.
  • Something that encourages you to specific your individual distinctive opinion.

Like this submit from Apartment Therapy.

The caption for this submit is: “Why does this color combo make us feel so joyful?”

Don’t you simply need to soar in with your individual reason?

3. Keep Up with the Times

Another factor social media platforms do is prioritize on trending topics.

For instance, all of us take into account the #10yearchallenge and all the ones baby Yoda memes.

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To building up your submit’s possibilities of attaining a much wider target audience, you’ll combine a well-liked pattern into it.

Like what McDonald’s did when it joined the Dolly Parton Challenge.

4. Don’t Skip the Hashtags

Hashtags permit customers to search out you the usage of Instagram’s Search and Explore tabs.

Remember, use hashtags your target audience cares about.

Also, don’t skip the most popular hashtags on Instagram.

What Are Social Media Pods & Should You Join One?

Note: This works higher on Instagram than on Facebook.

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5. Tag People You Admire

I don’t imply junk mail them.

I imply that when you’ve had a significant interaction with influencers, show your gratitude by tagging them in a post.

Or show your admiration for them by making a submit your target audience (and theirs) will admire.

This provides you with the danger to put your brand in front of their followers.

Who is aware of – they could be sufficient in you to come up with a practice, like, proportion, and remark.

Social Media Pods – To Join or Not to Join?

Social media is ready connections first and promoting 2d.

It’s tougher than ever to position your emblem in entrance of your attainable consumers.

So, when you’re suffering with low engagements, you could be considering of going forward and leaping at the Instagram pod pattern.

But will have to you do it?

The solution is: it is determined by you.

If making a decision to enroll in a small pod the place you’ll make significant connections with like-minded other people, move forward.

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If you’re becoming a member of an enormous, 1,000+ member pod stuffed with numerous individuals who gained’t even care about what you submit earlier than they prefer and remark?

Maybe now not.

Plus, there are alternative ways to gain engagement on social media.

Sit down for a couple of moments first to decide your targets.

Once you already know what you need, the trail against upper social media engagement might be transparent to you.

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Image Credits

All screenshots taken by the writer, October 2020




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