Top Podcasting Secrets & Shows for Digital Marketers & Beyond

Mic drop.

Podcasting is the brand new commonplace in virtual advertising.

Experts are calling podcasting modern day running a blog.

With the brand new decade comes the upward thrust of the virtual “audio experience,” and its impact is bigger, higher, extra practical, re-purposeful, helpful, and Google-friendly.

Podcasting for Digital Marketing: By the Numbers

Doubling in attendance from the former yr, Podfest March 2020 marked the sixth version of the once a year world event produced by Chris Krimitsos.

It additionally skated by the pre-pandemic shutdown as one of the crucial closing are living occasions of 2020.

Who would have identified the podcast neighborhood would transfer to an online-only event a couple of months later to Podfest Global Summit and set the Guinness World Record for the biggest attendance for digital podcasting.

The Pandemic Impact on Podcasting

“Podcasts helped people dialog in a world where interaction was distanced and helped people talk about mental health,” Krimitsos mentioned. “2020 was the Foundational year podcasts overtook the medium of radio in the eyes of the general user. We will see 2021 emerge as a very important year of growth for many of the new content creators that got started in 2020.”

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Today, there are more than 1.5 million podcasts in Spotify by myself.

Depending on the way you take a look at that quantity, part glass complete tells us there are much less pageant and extra alternative in grabbing a headset and hitting the document button.

Here’s the lowdown on podcast audiences.

Podcast Topics & Platforms

With an target market alternative masking each matter within the universe, from the niches of niches to the broadest of classes, together with business information, tendencies, and statement, the selections are never-ending.

Comedy is likely one of the hottest genres, adopted by schooling and information. So when you have a character and feature one thing to show your target market or document the newest tendencies, bam!

Your podcasting good fortune trail is on its means.

Spotify is probably the most dominating listening platform for podcasts, proudly owning more than 25% of the marketplace proportion, adopted by Apple, Google, and Pandora, according to Statista.

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The Digital Marketing Side of Podcasting

Whether you name it an audio revel in, communicate show, or podcast, the virtual advertising aspect isn’t to be overlooked.

Just just like the weblog or social media posts, optimizing your podcast is significant for natural publicity.

Search Marketers Get Ready for Tears of Joy 😂

The primary means other people maximum know about podcasts is by looking!

Not Spotify, no longer Apple podcasts; it’s Googling the title of the podcast show title or hostname.

If you’re a podcast host, why would you need to ship that precious site visitors to Spotify or Apple?

All the extra reason why to have your web site for your podcast and optimize to rank primary on Google and personal the site visitors on your virtual area.

Podcast Digital Marketing & More

While many podcasts have a abstract of every episode, it’s price making an investment the time into optimizing the show abstract, an outline every now and then known as ‘notes’ like you may a normal weblog put up.

Optimized podcast content material is helping in attracting consideration to the web page for present and long run retargeting functions.

A Podcast Marketing & PR Checklist

Follow those tricks to you should definitely’re generating a high quality podcast and that every of your episodes will get the visibility it merits.

  • Have a devoted web site for your podcast and optimize accordingly.
  • Do key phrase analysis and spend money on optimizing episodes like you may a weblog put up to dominate seek effects.
  • Have a constant time table with topics, subjects, and visitors deliberate. Check out a fab instrument, UseTopic.com, a sneaky platform the use of gadget studying to spot content material optimization and SEO alternatives.
  • Use Calendly to dam out time every week for interviews and come with a listing of questions to your calendar invite for visitors to fill out.
  • Ask your visitors to proportion the interviews to assist advertise and get your title out.
  • Launching a podcast or have an iconic visitor? Do a press liberate.
  • Use e mail lists to advertise your podcast, or get started development a listing out of your podcast web site.
  • Get sponsors to offset the price or collaborate in cross-promotions.
  • Use paid ad strategies to spice up engagement, logo consciousness, and particular episodes to the audiences that subject.
  • Take good thing about all podcast directories, together with the large ones (e.g., Spotify, Google Play) and smaller ones (e.g., Stitcher). Remember to succeed in all target market alternatives; every listing is a brand new target market alternative,
  • Attend are living occasions devoted to podcast SEO, such because the show SEO Saturdays hosted by podcast SEO knowledgeable Juergen Berkessel. Submit your podcast to be reviewed continue to exist the show or watch and get tricks to observe on your virtual podcast advertising. “Using an SEO-based podcast discovery approach and tools such as Topics, I was able to increase podcast website traffic by 351 percent in one week,” Berkessel mentioned.
  • Be a visitor on different podcasts and no longer solely get publicity but in addition construct hyperlinks again on your personal web site to spice up area authority and achieve new audiences. “My goal is to be a guest on five podcasts a week as part of my public relations strategy,” mentioned Nathan Hirsh, founding father of Outsource School and former founding father of FreeUp. Imagine the exposure of 500 visitor appearances in twelve months? #objectives!
  • Attend digital and, when imaginable, in-person meetings to be informed from the mavens, comparable to Podfest or Vidfest, the place you’ll additionally discover a podcasting manufacturing market and repair assets to get you began.
  • Need visitors? Check out a loose provider corporate to e-book your visitors, comparable to Interview Valet.
  • Dip your ft into affiliate marketing online methods. Align your podcast with services and products you consider in and faucet into passive source of revenue whilst spreading your affect.
  • Read knowledgeable books and guides to make the podcasting procedure as pain-free as imaginable. Check out Podcast Guest Profits by Tom Schwab or The Podcast Playbook by Matt Wolfe and Joe Fier, co-hosts of Hustle and Flowchart Podcast.
  • Get inspiration from podcasts outdoor of your vertical and make it your individual.
  • Host a podcast as a part of our Top of Funnel and logo consciousness PR solution to construct management and authority.
  • Build your podcast right into a neighborhood the use of a Facebook Group or providing complex stage schooling with webinars, classes, or even VIP masterminds. Check out this Hustle and Flowchart Facebook Community or New York Times Podcast for Bookclubs curates different e-book membership podcast episodes every week for dialogue.
  • Claim your podcast list, arrange a feed, find a new podcast on Podchaser, coined because the IMDb of podcasts.
  • Have a e-book? Turn it right into a real-time model with a podcast.
  • Need a loose day by day briefing on podcasting despatched on your inbox? Subscribe to Podnews.

Digital Marketing Top Voices in Podcasting by Podcasters

Top Podcasting Secrets & Shows for Digital Marketers & Beyond

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Here is a success checklist with virtual entrepreneurs in thoughts to subscribe to and be informed the newest business insights from mere mortals, emerging stars, and legends.


Hustle and Flowchart Co-host and virtual advertising entrepreneur Joe Fier picked those as his favourite podcasts:

Business Lunch

Host Roland Frasier invitations insanely a hit marketers to proportion their tales, mindset, and virtual advertising methods, together with copywriting, buyer revel in, and acquisition.

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SuperfastBusiness

Host and trade trainer James Schramko speak about dwelling extra and dealing much less with a plethora of magnetic subjects and recommendation, together with insights from the founding father of Copy Chief, tips about ConnectedIn commercials, link development, and extra.

Noah Kagan Presents

Host Noah Kagan invitations authors and top profile mavens to proportion recommendation and highlights all sides of commercial, careers, control.

The Mind of George Show

Hosted by best-selling creator George Bryant, this podcast covers the entirety from development, and e mail advertising checklist to Instagram hacks to lifestyles courses on productiveness, entrepreneurship, and unlocking the ability from inside of.

One of his opinions describes this podcast as. “Straight up Jedi of the digital marketing world that is fighting against the dark side with his lighthouse method.”


Author, Speaker, and Podcast knowledgeable Tom Schaub picked those audio studies for a hit insights:

The Marketing Book Podcast

Hosted by slapstick comedian and Madison Avenue advert guy Douglass Burdett, this podcast used to be named by ConnectedIn and Forbes because the go-to gross sales and advertising podcast.

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Lochhead on Marketing

Hosted by Christopher Lochhead, who describes himself as I’m a “been there, done that” man with over 30 years of revel in within the trenches of Silicon Valley who loves to drink whisky, smoke pot, and swear.

Recent episodes come with subjects comparable to motion advertising, beneficiant advertising, advertising over espresso, or even learn how to write a e-book.

Follow Your Different with Christopher Lochhead

Another podcast by Christopher Lochhead with a broader take and extra party of other people, concepts, and corporations that stand out – identified for his inspiring visitors and distinctive views.

Brand You Podcast with Mike Kim

Closing in on 300 episodes on the time of this newsletter, host Mike Kim is perfect identified for his logo technique, product launches, and direct reaction reproduction; his podcast takes you on a adventure on subjects starting from workflows to logo solution to content material advertising.


Chris Krimitsos, Podfest and Vidfest manufacturer named those podcasts to subscribe for virtual advertising superpowers.

SEO Podcast: The Unknown Secrets of Internet Marketing

This virtual advertising podcast hosted by Chris Burres and Matt Bertram has been at the air since 2009, exceeding 3.6 million downloads.

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Recent visitors come with Google’s Gary Illyes, and subjects come with YouTube SEO, heading off adverse exposure, and learn how to goal a couple of towns with SEO.

“Great and complete show on SEO, something most people are overlooking these days,” mentioned Krimitsos.

The Hustle and Flowchart Podcast

Co-hosts Matt Wolfe and Joe Fier selflessly smash the mildew of the everyday trade podcast and let the target market make a selection their adventure.

They are catering to virtual entrepreneurs and marketers taking a look for thrilling and attractive conversations with actionable takeaways.

Recent visitors come with E-Myth’s creator Michael Gerber.

Topics vary from affiliate marketing online, public family members, checklist development, and tendencies in entrepreneurship.

Podcast Growth Show

Hosted by Juergen Berkessell, this podcast talks extra than simply podcasting. “Juergen is a marketing architect,” mentioned Krimitsos.

The show covers podcast syndication, content material, manufacturing, workflows, and extra.


More virtual advertising and public family members podcasts alternatives:

Aliza Licht Leave Your Mark

Hosted by best-selling creator Aliza Licht, subjects come with profession recommendation and private branding with a twist of public family members.

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Recent visitors proportion recommendation on self-less promotion, making an have an effect on, having an aspect hustle, and developing magnetic content material.

Remarkable People

Hosted by the mythical Guy Kawasaki, this podcast guarantees and delivers interviews with probably the most exceptional other people international, starting from the Surgeon General to former CEO of Dunkin Doughnuts to Melanie Perkins, the founder, and CEO of Canva.

Marketing Speak

Hosted by Stephan Spencer, this podcast is coined as the promoting podcast’s MBA. Spencer is a three-time creator, together with The Art of SEO.

The podcast’s fresh subjects come with influencer advertising and the way your logo SERPS is your subsequent trade card.

The Search Engine Journal Show

Not to be biased, how may we depart off our very personal branded podcast.

It options host and SEJ founder Loren Baker speaking all issues SEO, PPC, social media, content material advertising, and virtual advertising with the highest business mavens and government.

Social PR Secrets

Covering the intersection of public family members, SEO, and social media, I became my e-book right into a podcast all over the primary month of lockdown in March 2020.

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Recent visitors come with Rand Fishkin to rejoice the one hundredth episode, and subjects come with ecommerce, Facebook commercials, challenge control, public family members hacks, tendencies, and guidelines for marketers and companies of all sizes.

‘Alexa, What’s The Future of Podcasting?’

“Watch for Alexa voice-activated skills that help flow new users into a show,” mentioned Krimitsos who’s making plans 2021 Podfest scheduled for June 1-13 as an in-person event in Orlando, Florida.

“I’m curious to see how the YouTube Playbook works in On-Demand Audio as Spotify is putting it to the test and so far it’s paying off.”

Whether you’re a podcast listener, visitor, or host, there’s a position at the air for everybody to get began or optimize the revel in – press play to podcasting for virtual advertising.

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Image Credits

In-Post Image #1: Edison Research
In-Post Image #2: Unsplash




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1 thought on “Top Podcasting Secrets & Shows for Digital Marketers & Beyond”

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