Keyword Research: How to find the right keywords
A keyword analysis is one of the basic steps of optimizing a website. A keyword analysis is a process of studying and discovering the most widely used search words while looking for a product, service and information. It is the main and basic step of SEO and has a great significance in the SEO practice. If you do not have the right keywords, your SEO activities would be futile because getting the right keywords would improve the probability of success of the campaign. Keyword research process not only lets you discover the keywords and key phrases to be targeted but you also get to know about your customers and their requirements as a whole. So it remains up to date with the continuously changing customer demands.
Apart from some paid traffic strategies such as direct advertising, almost all traffic generation starts off with keyword research. Hence, keyword research is important and it’s a mandatory skill an Internet marketer must learn.
A number of web companies are offering keyword research tools to help in keyword research. Every search term which is searched in the search engines is recorded by these keyword research tools. By using these keyword tools, we can retrieve that information. These tools provide information about the conducted searches according to the time period and region however these tools do not provide how valuable a keyword and how much it has the potential to drive traffic. The importance of a keyword is recognized with experimenting and testing, more time you spend to researching keywords, more you will be learning to recognize the potential of keywords.
The subsequent section will cover the process to determine a keyword’s value:
• Ask Yourself
Just give deep thought and think about those keywords that are relevant to the content of your website. Which are the terms that might users search to find an answer or information that your site is offering? And how those visitors will be using to generate the revenue or complete your website’s goal? Write all those keywords and key phrases in an excel sheet.
• Use a Keyword Research Tool
Plenty of free and paid keyword research tools are available to suggest keywords related to a theme. The most popular free keyword tool is Google Keyword Tool. It will help to determine the right keywords as well as a total number of searches conducted on that term in one month or so. Write every possible term in the tool (one per line), select the country, select the exact searches checkbox, and hit the search button. You will find the total number of conducted searches in a month locally and globally. It will also suggest some popular search terms related to your terms. Below is a snapshot of the tool.
• Minimum 500 Searches
If your major revenue source is advertising, there should be minimum of 500 searches for a keyword to get significant traffic. If the top keywords have not even 500 searches they will not be able to drive significant traffic even your website get the top in SERP rankings. Writing the content on such keywords might be a waste of efforts and time.
• Top 3 or Nothing
The research shows that most of the visitors like to hit a page among the first three positions. The websites that are ranked after the third position receives a very less amount of traffic. So always try those keywords that can ensure in the first three positions instead of those having more searches but chances are less to secure in the top three rankings. It will be wise to get those keywords that have less completion.
• Search the term in major engines
To have an idea about the value and scope of the search term, just search that in some major search engines. Open some top links and see their page rank. If they are high page ranked websites then it might be a little difficult to overcome them. Yet can be tried. The second thing to be checked is exact matched domains. If there are some domains that are covering the whole search term, then again it will be difficult to leave them behind. Also, check the number of advertisements for those terms, if they are less then it is a sign that there is less competition for that keyword.
There’s the occasionally mistaken belief that all the good keywords and keyword phrases have been taken. This is far from the truth. In reality, great keywords are discovered and created every day. Here are a few ideas to help you find great keywords.
Stay On Top Of Current Trends
Keywords are like most other things in our life. They’re changing and evolving as society changes and evolves. For example, ten years ago the word Google was non-existent. Today, it has a place in the standardized dictionary and anyone with a computer knows how to Google and what it means.
Current trends are therefore a fantastic way to find great keywords. Fortunately, there are a number of resources available online to help you stay fresh. You can track trends on Twitter via Trendtastic or the Twitter search function. You can visit social bookmarking sites to see what’s hot. Google Trends and Google Alerts help you stay on top of industry news and trends.
Additionally, Trendwatching.com is designed to show business owners what consumer trends are hot.
Read the headlines of your favourite blogs, news feeds and even the list of books on the New York Times or Amazon Bestsellers. Look for your industry or category specifically to find out what people are reading. Use those ideas to brainstorm keywords and keyword phrases.
Analyze Your Competition
There are a number of fantastic tools you can use to check out what your competition is up to. Earlier we mentioned Google Alerts. This is a tool that tells you when any specific phrase has been used. It’ll send you a daily report of all the sites, blogs and newsfeeds that have used that phrase.
For example, if your keyword phrase is “Romance Writing” then you’ll get a lovely list of every site, page and feed that used that phrase that day.
Spyfu and Ispionage are two website services that help business owners keep an eye on what their competition is up to. You can track their keywords to help build your own keyword strategy. You can also use your competition’s keywords to help brainstorm your own. Please note that both these tools have a monthly fee.
My personal favourite is Ispionage. Below is a short video to demonstrate how to use it.
An excellent free keyword tool is Google Keyword Tool. Take a few minutes to check it out.
Yes, research. It’s the single most effective way to stay ahead of the game. Every keyword or keyword phrase you find via your competition, trend watching, brainstorming, or paying attention to your analytics and website visitors, needs to be researched. It’s the best way to get a good return on your investment and to claim that coveted first-page ranking.
Finding great keywords requires an ongoing commitment to studying industry trends and paying attention to your audience and prospects. It requires patience and research too. There are great keywords just waiting to be brainstormed, discovered and capitalized on to your success!