Sites With Any Adult Content Won’t Show Rich Results

Google’s John Mueller says web sites containing any grownup content material, irrespective of the quantity, don’t seem to be eligible to serve wealthy effects.

This subject is mentioned all over the Google Search Central SEO office-hours reside circulation from December 11. A website proprietor asks Mueller which structured information markup, if any, is authorized on grownup web sites.

It’s identified Google doesn’t serve wealthy effects for grownup content material, and Mueller confirms as a lot in his reaction, however the query comes up each and every so ceaselessly.

“I think in our rich results guidelines we say none of [the rich result types] are useful for adult websites. But I haven’t checked recently.

I don’t know if anything has changed there but, at least as far as I know, the types of rich results that I’m aware of are explicitly not meant for adult content websites.”


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Google doesn’t serve wealthy effects for grownup content material, however there’s no penalty or demotion related to the use of the markup both.

“I don’t think there’s any kind of manual action or webspam action that takes place in something like that.

It’s more that our systems recognize: oh this is an adult website, and it wants to show these rich results types, but since it’s an adult website we just won’t show them. So it’s not like it will be demoted or anything.”

From there the dialogue will get extra granular, as Mueller is requested whether or not non-adult content material can serve wealthy effects if it’s revealed on a web page identified for 18+ content material.

Mueller addresses whether or not a site could have any grownup content material and proceed to be eligible for wealthy effects.


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Mueller on Adult Content & Google’s Rich Results

It’s identified Google received’t serve grownup content material as a wealthy outcome. But what if an grownup web page has content material that’s secure for all audiences – is it’s eligible for wealthy effects?

Mueller explains whether or not content material is eligible for wealthy effects is determined by SecureSearch filters. Any content material that doesn’t cross Google’s SecureSearch filters can’t be displayed as a wealthy outcome.

If a majority of a site’s content material doesn’t cross SecureSearch, then Google will keep at the secure facet and clear out all content material from that area. Meaning all content material is ineligible for wealthy effects, even though a share is secure for all audiences.

“With a lot of the safe search filters we try to apply them to a broader URL pattern on a website. So if we see that a whole domain is adult content for the most part, and you have some small part that is not adult, then probably we would filter the whole domain. We want to stay on the safe side there.

If you have individual subdomains, where some are adult and some of them are not, that makes it a little bit easier. If you have separate domains then obviously that makes it a lot easier for us to understand that these are completely separate websites that should be treated differently.”

Mueller provides that this works the opposite direction round. If a non-adult web page has a share of content material meant for grownup audiences then the entire area might be filtered by secure seek.

“It also happens the other way around where some sites might have classified sections which are for adults, and then if that section is embedded within the main website in a way that is hard to separate out, then we might say well we don’t know how much of this site should be filtered by safe search.

Maybe we’ll filter too much, maybe we won’t filter enough. On the other hand if you move that to a subdomain then it’s a lot easier to say oh this subdomain should be treated like this, and the other other subdomain should be treated differently.”


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Adult content material can render an entire area ineligible for wealthy effects, irrespective of how a lot or how little of stated content material seems at the website.

To keep away from getting an entire area filtered by SecureSearch then post grownup content material on a subdomain or, if conceivable, a separate web page.

Hear Mueller’s complete reaction within the video beneath:

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