LinkedIn Pages Updated With New Features

LinkedIn Pages are getting new options designed to lend a hand companies generate extra leads, stay workers engaged, and get entry to extra information.

New LinkedIn Pages updates come with:

  • Lead Gen Forms in Product Pages
  • Ways to percentage content material amongst coworkers within the ‘My Community’ tab
  • Ways to measure the have an effect on of worker advocacy on content material engagement & succeed in

Full information about each and every of those new updates will also be discovered under.

Lead Gen Forms For LinkedIn Product Pages

A LinkedIn Product Page is a device offered final yr which is sort of a trade web page for a particular product.

If a trade sells a well-liked product that consumers talk about and ask questions on on-line, a LinkedIn Product Page is a spot the place they may be able to cross to try this.


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Now Product Pages can be utilized to gather buyer knowledge via Lead Gen Forms.

Leads Gen Forms are a LinkedIn promoting characteristic, however companies can use them in product pages totally free. They permit companies to create a choice to motion that customers can reply to with pre-filled bureaucracy.

All customers need to do is click on at the name to motion and the shape is populated with main points from their LinkedIn profile, akin to their title, touch information, corporate title, seniority, process name, and site.

After filing a lead shape, customers will see a “thank you” web page with a link to a vacation spot of the trade’s selection.

For instance, those bureaucracy can be utilized to gather buyer knowledge in trade for a discount code, a unfastened obtain, or one thing of identical worth.


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Product Pages have best been to be had to create on LinkedIn since December and lots of corporations have not begun to make use of them. There’s more or less 12,000 product pages recently printed by 10,000 corporations.

The talent to make use of lead gen bureaucracy totally free is also the motivation companies wish to create pages for person merchandise, on most sensible of getting a web page for his or her corporate.

Updates to “My Company” Tab

The “My Company” tab inside LinkedIn Pages is getting up to date with some way for admins to stay workers engaged with content material.

A brand new ‘Recommend’ software lets in Page admins to curate natural content material and recommend trending articles, which workers can then reshape via a brand new ‘Content Suggestions’ software.

LinkedIn notes how workers are much more likely to have interaction with content material and percentage it when it’s from their very own corporate:

“Internal LinkedIn research shows that employees are 60% more likely to engage with posts from coworkers vs. non-coworkers, and 14x more likely to share their organization’s Page content vs. other brands’ content.”

LinkedIn is including a brand new analytics segment within the My Company tab to lend a hand companies measure the have an effect on this selection has on content material engagement and succeed in.

LinkedIn Stories Update For Pages

LinkedIn makes some degree of noting in its weblog put up that every one Pages can use the swipe-up characteristic of their tales.

The swipe-up characteristic isn’t to be had to all non-public accounts, however it’s to be had to all Pages.

That has been the case since LinkedIn added the swipe-up characteristic last month, so I’m no longer positive why it’s being discussed once more. Maybe no longer sufficient Pages are mindful it exists. It might be a great way to spice up referral site visitors.


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Source: LinkedIn Marketing Solutions Blog

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