Learn Trends Impacting SEO, PPC & More

TL;DR: Register now for Search Engine Journal eSummit, taking place on January 12-13, 2021.

As we input a brand new 12 months of virtual advertising and marketing alternative, there is not any higher time to sharpen your seek and content material advertising and marketing talents at eSummit and get forward of 2021 at this time.

2020 used to be a 12 months of SEO rapid finding out, media and content material path correction, and huge virtual transformation. The tempo of trade in 2021 will stay relentless, and as client habits is still opened to volatility, entrepreneurs will wish to be at the height in their sport.

To keep up-to-the-minute and forward, peer-to-peer finding out and collaboration are changing into key to powering non-public {and professional} good fortune throughout the entire seek, social, content material, and virtual advertising and marketing panorama.

Join the SEJ neighborhood and connect to the trade’s maximum established advertising and marketing execs on January 12 and 13.

You gained’t wish to pass over this!

Register here to join the thousands of SEO and marketing pros who already have signed up

At SEJ eSummit we now have rather a lot to percentage and there’s rather a lot to be informed, so forgive the moderately longer put up – we expect you in finding it helpful as a information to what’s in-store at eSummit


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5 Amazing Keynotes From Industry Leading Professionals

We have a complete finding out enjoy deliberate for you throughout 5 tracks and extra.

Below is an up-to-date listing of the entire showed audio system for SEJ’s eSummit and their presentation subjects:

Keynotes & Main Stage

Izzi Smith, Technical SEO Analyst, Ryte

Loren Baker, Founder, Search Engine Journal

Panel: What Will 2021 Bring for SEO?

Lily Ray, SEO Director, Path Interactive

Keynote: How 2020 Changed the Course of SEO in 2021

Alexis Sanders, Senior SEO Account Manager, Merkle

Rachel Costello, Technical SEO Consultant, Builtvisible

Panel: Future of Speed & Performance: Your Core Web Vitals Strategy

Wil Reynolds, Founder & Vice President of Innovation, Seer Interactive

Keynote: SEO to Growth: How to Use Your Siloed Search Data to Help Your Company Understand Your Customer Better Than Ever

Britney Muller, SEO Consultant and Data Science Student, Britney Muller LLC

Automating Data Insights

World Class Speakers From Leading Brands and Professionals

“The great aim of education is not knowledge but action.”

– Herbert Spencer


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Wise phrases that the crew at the back of eSummit took to center when settling on over 40 of the most productive advertising and marketing audio system around the SEO, PPC, social, and content material advertising and marketing panorama.

All eSummit audio system have been selected according to their enjoy, wisdom, and talent to percentage actionable insights with an target audience.

SEO Stage

Bartosz Goralewicz, CEO, Onely

No More Theory: Web Vitals – a Look Under the Hood of Real Brands

Bastian Grimm, CEO & Co-founder, Peak Ace AG

Deep-Diving Into Google’s Core Web Vitals

Upasna Gautam, Product Manager, Ecommerce, CNN

Panel: Ask an SEO

John Shehata, Vice President of Audience Development Strategy, Condé Nast

Panel: Ask an SEO

Martin Splitt, Developer Advocate, Google

Core Web Vitals – Why, What, and How?

Adam Riemer, President, Adam Riemer Marketing, LLC

Joe Hall, SEO Consultant, Hall Analysis LLC

Panel: Ask an SEO

Marie Haynes, CEO, Marie Haynes Consulting Inc.

How to Diagnose the Cause of a Drop in Google Organic Traffic

Jackie Chu, SEO Lead Intelligence, Uber

Scaling SEO for the Enterprise

PPC and Paid Social Stage

Michelle Morgan, Director of Client Services, Clix Marketing

How to Generate Better Quality Leads Through PPC

Garrett Mehrguth, CEO and Co-founder, Directive

Making Paid Social Work for Lead Generation in 2021

Amy Bishop, Owner & Digital Marketing Consultant, Cultivative LLC

Panel: Ask a PPC

Amy Bishop, Owner & Digital Marketing Consultant, Cultivative LLC

How to Engage Users and Continually Test at Every Stage of the Buying Funnel

Akvile DeFazio, President, AKvertise

How to Leverage Innovative Audience Targeting & Creative Tactics

Navah Hopkins, Director of Paid Media, Hennessey Digital

Panel: Ask a PPC

Navah Hopkins, Director of Paid Media, Hennessey Digital

PPC & SEO Winning Together

Content Strategy Stage

Mari Smith, CEO, Mari Smith International, Inc.

How to Ensure Your Facebook Video Content Generates Quality Leads

Andy Crestodina, Co-founder and CMO, Orbit Media Studios

Laser-Focused Content Strategy: 9 Legit Ways to Drive Impact at Every Stage of the Funnel

Gisele Navarro, CEO, NeoMam Studios

Shama Hyder, CEO & Founder, Zen Media

Panel: Ask a Content Expert


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Anna Crowe, Assistant Editor, Search Engine Journal

Making the Most from Your Existing Content Online

Julia McCoy, Content Hacker and Founder, Express Writers

5 Content Strategy Techniques that Are Trending for 2020 and Will Stick Around

Kaleigh Moore, Freelance Writer

Raj Nijjer, VP, Marketing, Yotpo

Panel: Ask a Content Expert

Enterprise SEO & Compliance Stage

Jenn Mathews, SEO Manager, GitHub

Where Does SEO Fit?

Patrick Reinhart, VP, Digital Strategies, Conductor

Why Getting SEO, Content, and Web at the Same Page Is Critical to SEO Success

Patrick Kajirian, SEO Product Manager, Realtor.com

Ask an Enterprise Expert

Ruth Carter, Evil Genius, Carter Law Firm

How to Avoid the Costliest Legal Mistakes

Kim Krause Berg, Accessibility and Usability Specialist, Creative Vision Web Consulting

The Emergency Guide to Website Accessibility Compliance

Ruth Carter, Evil Genius, Carter Law Firm

Panel: Ask a Lawyer

SEO and PPC Master Classes

On Day 2 of eSummit Advanced SEO and PPC Master Classes will characteristic in-depth coaching on complex SEO and PPC methods and gear to fulfill what you are promoting targets and deal with demanding situations in preparation for the 12 months forward.


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Advanced SEO Master Class

Keith Goode, Sr. SEO Strategist, IBM

Advanced PPC Master Class

Amy Bishop, Owner & Digital Marketing Consultant, Cultivative, LLC

Learn more about the Master Class Experience here

The Virtual Conference & One-On-One Networking Sessions

eSummit shall be held on-line by means of Hopin. It’s intuitive and easy to make use of.

To higher know the way you’ll take advantage of it as an attendee, we inspire you to consult with the Hopin support center.

During the one-on-one networking classes, you’ll connect to all our audio system and friends from firms equivalent to IBM, CNN, Realtor.com, Condé Nast, Uber, GitHub, and lots of extra.

Live Partner Sessions & Exclusive Offers within the Expo Hall

The SEJ eSummit Virtual Expo Hall is the place you’ll know about useful services and products from our wonderful sponsors and get admission to unique gives.

Sponsors shall be manning their digital cubicles in real-time all over the day to reply to questions and assist you to resolve issues.

Purelinq: Learn easy methods to enhance what you are promoting link development and pressure predictability and scalability. Purelinq is the results of our need to seek out and expedite link placements and asset distribution in highly-contextual articles and fine quality websites. With a database of over 60,000 impartial blogs, influencers, and publishers our crew can generate hyperlinks in any class. We construct highly-complex techniques that carry out with a 90% good fortune charge on unlinked logo mentions.


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CallRail: Learn easy methods to carry whole visibility into your calls, conversions, and dialog. CallRail is a platform that enhances conversion by making improvements to the standard of your leads and the content material of your conversations. The CallRail platform is intuitive and its useful gear make gaining actionable readability and making higher choices conceivable. Results-driven, it’s priced for companies at each and every scale.

Page One Power: Page One Power is an SEO company focusing on sustainable link development and strategic content material advent. More hyperlinks, higher content material. With over ten years of enjoy, Page One Power has the confirmed talent to construct pages that earn visibility and hyperlinks on-line, with solid processes to protected the hyperlinks your pages deserve.

Internet Marketing Ninjas: Internet Marketing Ninjas has been a pioneer in SEO ever since trade chief Jim Boykin based the corporate in 1999. Since that point, SEO has grown and developed, the principles have modified, however it doesn’t matter what, Internet Marketing Ninjas has all the time stayed forward of the sport. Throughout the corporate’s historical past, we’ve by no means strayed from our project to carry their shoppers the most productive and maximum related site visitors the usage of secure, white-hat strategies.


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Conductor: Our top-rated SEO platform will provide you with the whole lot your crew must be a success in SEO and content material. Our buyer intelligence platform supplies deep perception into seek intent, empowering you to take movements that make an have an effect on throughout virtual channels. Increase visibility, pressure income, and percentage your good fortune with our SEO technology, Conductor Searchlight.

One Little Web: Reseller-friendly SEO & Content Services that ship genuine effects. Let our devoted and skilled crew deal with your SEO and content material advertising and marketing marketing campaign. Get well-researched and distinctive content material that serves the readers’ intent and ranks in Google. 100+ years blended enjoy of constructing distinctive and value-driven content material that ranks.

Work-Life Balance Track

At eSummit, we now have a lot of a laugh and feature wellbeing actions coated up for you too! This 12 months, you’ll find a way to take slightly leisure from finding out and stay refreshed mentally and bodily all over the two-day event.

Dixon Jones, Inlinks.web

How to Create a Goal-driven Mindset Without Going Insane

Duane Forrester, Yext


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Find Balance, Find Sanity: Yoga for Your Mind

Shanta Hayes, SLHayes Group

Mindful Self-Care in Digital Times: EXHALE

Dan Leibson, Local SEO Guide & Rachel Anderson

Winter Gardening Basics

Upasna Gautam, CNN

Women in Tech: Become a Conference Speaker

Darlene Johnson, Encore.org

Guilt-free Goodies

Evening Reception

For the ones of you who love to unwind and love song, on the finish of Day 1 we now have Brooklyn primarily based DJ Lily Ray enjoying some melodic space on the finish of day one.

Judging from the reaction remaining 12 months, that is one thing to not be ignored!

If You Haven’t Registered Yet, Don’t Wait – Register Now!

Be the First to Know

Be the primary this 12 months to find out about new 2021 developments that have an effect on SEO, PPC, social, content material, and virtual advertising and marketing.


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Connect & Learn

Connect with masses of trade leaders who shall be sharing actionable learnings and recommendation to pressure site visitors, leads, and gross sales in 2021

Engage & Build

Engage with like-minded execs and construct successful endeavor seek and content material methods for the 12 months forward

Get Ahead

Sharpen your individual {and professional} talents and get forward of your 2021 pageant on the subject of seek and content material efficiency and virtual Share of Voice

The audio system, the manufacturers, your friends, and the crew at SEJ are taking a look ahead to seeing you at eSummit!

Get Ahead in 2021 at eSummit: Learn Trends Impacting SEO, PPC & More

Featured & In-Post Image Credits: Paulo Bobita

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