How to Stop a Webpage from Ranking (Without Deleting It)

Today’s Ask an SEO query comes from Janet in Brisbane. Janet asks:

“How do I stop a webpage from ranking so well, without deleting it? It’s bringing lots of traffic from the U.S., which isn’t relevant as the site is for a local business. Is the page that has gone crazy harming the rest of my site in search engine results, or helping?”

Great query Janet!

Without understanding your explicit state of affairs I can’t say if it’s hurting or serving to the remainder of your seek engine effects.

However, I will be able to assist you to with a few tactics to forestall your web site from appearing to folks in beside the point spaces.

Please watch out, although, as there might be some undesirable unwanted effects.

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Make Your Area Served Clear

The very first thing you’ll do is look at your schema. There is an “area served” characteristic you might want to declare.

By defining town, the city, county, nation, district, and so forth. you serve, you’ll sign to serps that that is the one space your content material or products and services is related for.

Next, log in to Google My Business and position the similar location and area served information.

Evaluate Your Copy

Is your reproduction localized in your space? If no longer, are you able to alter the wording a bit to make it extra transparent that your products and services are just for the folk inside your area?

Try specializing in native speaking issues inside your provider space. It might be native vacation celebrations to landmarks like a statue in a park.

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For instance, should you’re speaking about New Year’s Eve and also you’re in Key West, Florida, put out of your mind bringing up Anderson Cooper and the ball drop in Times Square. Instead, focal point at the drag queen that drops within the prime heel.

Everyone is aware of about Times Square celebrations however your native target audience is aware of concerning the native occasions.

Have you additionally evaluated your footer and different lesser checked spaces?

Website reproduction additionally comprises the textual content on your footer and native knowledge within the frame phase of a web page.

Make positive location pages have native telephone numbers, side road addresses, and interactive maps.

Having this sort of knowledge is helping ship indicators that those are the spaces folks can succeed in you in and make the most of your products and services.

The Downside of Localizing Pages

There is a problem to all of this.

When you localize your pages you might want to harm your nationwide and world scores.

If you find yourself in need of to enlarge, promote, or merge corporations sooner or later you might not be ready to get the site visitors again.

By ranking outside of your local area you might want to even be attracting herbal oneway links.

If your provider web page has inside hyperlinks then the loss of new backlinks may just reason the entirety to get started declining since you’re now not obtaining hyperlinks that move authority.

When this occurs to probably the most native companies I work with, I don’t block or take a look at to do away with the site visitors. I as an alternative lend a hand them monetize it and scale their corporations with it.

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I promote leads to an identical corporations outdoor in their marketplace (when prison and the individual opts in – once more legally) and I additionally construct an target audience for podcasts, newsletters, and different communications to develop the logo.

These subscribers lend a hand me get cross-promotions and PR alternatives to scale my shoppers’ companies.

Summary

Having site visitors outdoor of your provider space isn’t at all times a unhealthy factor.

It’s how you utilize it that counts.

Think about this earlier than making an attempt to do away with this site visitors.

And take note: if you do localize and that site visitors is going away, you might not be ready to get it again once more.


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