How To Start An eCommerce Website From Scratch
Starting a business website is much different from blogs or leisure websites. The business website is also known as an eCommerce website. There are many things you should know before starting an eCommerce website and it is definitely harder to start up compared to any other website. This article here will explain to you how you can start an eCommerce website from scratch. This is the core of all websites.
You need to choose a good domain name and a reliable web hosting company. The domain name must be relevant to the product you are selling and it should be short for visitors to remember them easily.
Web hosting, on the other hand, is as equal as choosing a domain name. You need to have a good web hosting company as if the uptime of the website depends solely on the web hosting company. Also, bear in mind to choose the right hosting package as eCommerce website are usually ‘heavier’ than any other websites.
2. Choosing the right eCommerce platform
Thanks to technology nowadays, you will have a wide variety of platforms you can choose from such as OpenCart, Magento and PrestaShop. These are all easy to configure but you would definitely need a little time to configure them accordingly to what you like. Here’s my review about all these three:
A very simple eCommerce platforms that serve well to many business people around the world. There are many options you can choose from when it comes to customizing your website. Honestly, OpenCart is one of the most simple and easiest to main if you are not tech-savvy. A very balanced eCommerce platform if you are looking for moderate customizing ability with a good touch of controls and UI.
Magento is a great tool when it comes to the eCommerce platform. If OpenCart is a BMW 7-series, then Magento is probably Ferrari! When it comes to customization, nothing beats Magento and it is one of the best platforms you can use. However, there are also downsides of Magento which is heavily modded and could be an issue if you are using a cheap and unreliable hosting. Not only that, due to the extend of options you have in customization, but you might also need some knowledge in technology to be able to utilize it fully.
PrestaShop is another very famous platform for many. PrestaShop is very unique and provides a very professional look for all who uses it for their business website. Most of PrestaShop’s theme provides a very good environment for selling products online. Navigation wise, they are done pretty well and easy for visitors to navigate through. On the back end, it is very easy for moderators to customize accordingly to their liking. For this eCommerce platform, you would not need to have knowledge in technology but some knowledge is definitely helpful from time to time. When it comes to choosing the right eCommerce platform, always remember that there is no such thing as the best platform available. Instead, the best platform is only available if you are using the right platform that suits your needs.
3. Focus on your site first instead of your products
Oh yes! This is important. Once you have chosen the right platform for yourself. You should now head over to customize your site and there is only one goal in mind (that you should have); making sure the user-interface is smooth and visitors will be able to navigate through without challenges.
4. Setting up products for display
When it comes to eCommerce, you have to remember that you are selling products virtually. Therefore, you can only boost your eCommerce site effectively if you are displaying your products correctly. Here, saying is definitely much easier than doing! You would need to have:
- Many pictures from different angles
- Type of materials used to make the product
- Ongoing promotions to attract customers
- Reviews from other buyers
These are just an example of what needed to boost your sale. As you can see, potential customers must have a good visual on the product and everything displayed is extremely vital. The better pictures you can provide, the better the chances of you getting a sale.
5. Provide ongoing promotion to boost sales
Promotion is needed and it works like charm regardless of what country you are from. There are so many promotions you can use to attract customers such as buy one free one, discount basis and even free delivery. Remember to make it as ‘juicy’ as possible as human mind works ‘hand in hand’ with discounts, if you get what I mean.
6. Becoming a marketing guru
Unlike writing a blog or running a website that requires backlink, here in eCommerce you would need to be an expert in marketing. The better your marketing skills are, the better and higher chance of you actually able to make it to the top. You have to find ways to market your products as, without marketing, you basically stand no chance, to be frank. With technology nowadays, you should consider using social networking sites such as Google+, Facebook and Twitter to maximize your marketing range.
7. Constant chance of pictures and products
It doesn’t matter if you have just 100 products or even 1,000 products. The rule here is always making them feel fresh and the only way is to keep changing the photos taken! No one wants to see the same old products again and again. This is where you need to start producing more pictures and photos of your products for others to view. And the best part is it doesn’t matter if you are repeating the same products over and over again! Of course, it is not advisable to keep changing to photos daily and showing the same product. Don’t make it so obvious would you?
8. Emails and customer support on standby
Last but not least, you can not complete setting up an eCommerce website without providing any customer support email. Trust me on this! Start giving your customers peace of mind by providing them with emails they can seek help from. Setting up emails for you and your staffs will provide a safe and trusted environment for your customers when it comes to buying products from your eCommerce website.
I hope this simple article with 8 very useful steps will help you to create and maintain your eCommerce site without problem.