Google Web Story Strategies & SEO Best Practices [PODCAST]

On the brand new episode of Marketing O’Talk,  you’ll be informed methods that manufacturers, publishers, and content material creators can use to make enticing visible content material with Google’s Web Stories.

We’re joined by 3 SEO mavens to discuss learn how to construct Web Stories, the easiest way to trace them, and the way to verify customers to find them within the Google Search effects or on Google Discover.

Meet our particular visitors:

  • Greg Finn: Partner/Digital Marketer at Cypress North and Marketing O’Clock cohost.
  • Glenn Gabe: SEO Consultant at G-Squared Interactive.
  • Samuel Schmitt: Digital Solutions Expert.


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Catch the episode at the Search Engine Journal YouTube Channel.

Give our mavens one hour of your time they usually’ll flip you right into a Web Stories professional.

Bring Google Discover Traffic to Your Site With Web Stories

Finn defined why someone who’s looking to get extra natural site visitors from Google Discover must be making an investment in Web Stories.

“When you’re using Google Discover, you do see that these stories are bigger and bolder than content that you typically find on Discover.

There is a story icon that shows up there, and I’d say it’s roughly 1.5x the size of a normal Discover article.

They’re grouped in sort of the same category (for example, recipes) and you can then swipe horizontally to go through different stories.”


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Web Story Creation Tools

Schmitt tells listeners how Web Story development gear can assist all through the advent procedure.

“First you can start with templates. You can select a template and drag and drop images, text, and video. So you know Glenn and myself, we code Web Stories by hand.

You can do that, but a lot of people don’t code, so these kinds of tools are really great. In 15 minutes you can create a nice Web Story and publish it on your website.” 

Tracking Web Stories

On the show, Gabe walks listeners via learn how to observe Web Story site visitors in Google Analytics

“My recommendation would be to get basic tracking up and running first. Web Stories are going to register in GA just like any other page on your website.

You’ll quickly want to know what’s going on inside your Web Story because again it’s a series of pages, right?

So that’s when I dug deeper with the documentation because there wasn’t really good documentation on how to track what’s going on within Web Stories.

It ends up there is lots of functionality there that’s pretty easy to implement that would enable you to track a number of things.

You can actually see how far someone is getting in.

You can label those pages however you want as well so you can see where the dropoff is.

Is everybody dropping off at page 4 for some reason? Why is that?

Maybe there is a glitch there, maybe there’s a problem, maybe the content isn’t engaging, whatever it may be.

You could also track how many people get to the end of your Web Story, and then how many people get to the book end.”


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If you need the entire Web Story insights from the episode, you’ll be able to watch the overall dialogue at the Search Engine Journal YouTube channel or anywhere you concentrate to podcasts.

And, don’t disregard to subscribe to Marketing O’Clock. We unlock new podcast episodes each and every Friday with the virtual advertising and marketing information of the week.

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Featured Image Credit: Cypress North

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