Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

Last week on Marketing O’Clock, hosts Greg Finn and Christine “Shep” Zirnheld quilt the virtual advertising information you neglected whilst consuming turkey and optimistically getting such a lot wanted time to calm down.

If you’re not able to concentrate on Spotify, make sure you catch the video model of the show on the Search Engine Journal YouTube channel.


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Snapchat Pays Content Creators to Use New ‘Spotlight’ Feature

Snapchat’s “Spotlight” feed, geared toward competing with rival TikTok, surfaces 60-second video content material for Snapchat customers in response to subjects that they’re in.

Snapchat customers can publish their snaps to the Spotlight feed and, in the event that they carry out neatly, may just get a large payoff from Snapchat for doing so via the finish of 2020.

Snapchat will give away as much as $1 million each day to creators whose Spotlight movies generate the most unusual perspectives.

Third-Party Links Appear in Google’s Featured Snippets

Shard on Twitter from Search Engine Journal contributor Brodie Clark, Google is including hyperlinks to featured snippets in the seek effects that take customers to third-party websites.

Publishers usually are very unsatisfied about this new function as it would result in even fewer clicks via to the featured snippet outcome.


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New Branded Content Features for Instagram

Instagram introduced a slew of latest options geared toward making branded content material advent more uncomplicated for each manufacturers and influencers.

First, branded content material tags have compatibility with Reels and Instagram Live to reveal sponsored content material.

Brands will now be capable to create and submit content material on creators’ behalf. Creators will deal with regulate with the talent to approve branded content material ahead of it is going reside and pause any commercials that had been printed from their profile.

Finally, new options are actually appropriate with branded content material in Stories corresponding to mentions, places, and hashtags.

In our take of the week section, Jess Reilly created an epic meme out of one in all our favourite Google Ads suggestions.

Then, ICYMI, Mark Thomas found out a genius technique to opposite engineer HARO for his personal non-public get advantages.


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Then, we’re answering your burning virtual advertising questions right through our lightning spherical section:

  • Who is liable to shedding their Twitter verification beneath the new coverage?
  • What are the most up to date takes in PPC?
  • When is Google shutting down the Google Pay internet app?
  • Where are you able to in finding seek pattern insights to your Google Ads campaigns?
  • Why Facebook may have gave the impression somewhat nicer after the election
  • How you’ll get style recommendation from the Bing SERPs

For all the articles from this episode, head over to the Marketing O’Clock site. Be positive to subscribe whilst you’re there!

Thank you to our sponsor, Upfluence!

With Upfluence’s all-in-one platform, entrepreneurs can streamline their influencer advertising campaigns and scale their influencer methods in no time.

Featured Image Credit: Cypress North

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