Facebook Identifies 2021 Topics and Trends

Facebook studied anonymized knowledge of subjects essential to other folks on Facebook and Instagram to know person developments. They came upon a couple of insights that recommend an important subjects and developments will likely be for 2021.

Four Trending Topic and Trend Categories

Facebook arranged their insights into 4 extensive classes.

  1. Education and Action
  2. Technology
  3. Lifestyle
  4. Leisure

Education and Action

United States

By schooling and motion, Facebook is labeling a pattern in social media the place person hobby in finding out in regards to the state of society and politics in the community and around the United States and the sector grew from consciousness to actively finding out and then to motion.

Facebook used the Black Lives Matter motion for instance of the way Facebook and Instagram customers have been instructing and taking motion.

According to Facebook:


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“Shared instructions for calling elected officials underscore a renewed investment in local government, and people are advocating for policies that will benefit their cities, towns and neighborhoods.

People are shifting their time and money toward advocacy…”

Australian Trends

Facebook additionally highlighted an enchanting pattern in Australia that pertains to books. Users are more and more eager about speaking about authors and books. Literature similar actions incorporated becoming a member of on-line guide golf equipment to socialise with others with a shared hobby in books.

Facebook’s knowledge presentations that discussions associated with authors, literature and historical past have spiked and will proceed to be developments into 2021.

Facebook trends for Australia

“Beyond the books themselves, small bookstores are reinforcing their presence in local communities,9 offering online lectures, discussion groups and kids’ story times. Libraries have also taken an active community role, delivering books and calling to check on elderly people.10 As books become wider windows into the world, literary tradition is going from hobby to habit. “


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2021 Lifestyle Trends

Lifestyle trends in the past tended to revolve around travel, food and drink, entertainment and fashion. The 2019 Topics and Trends report highlighted trends outside of the home:

“Green products and sustainability reflect a new eco-consciousness across beauty, fashion and travel. Food topics also popped outside of cuisine discussions, as people took new interest in the health and wellness benefits of some ingredients. And we’re now seeing the decentralization of traditional models in things like exercise, shopping and even screen time.”

The 2021 Topics and Trends file presentations that way of life subjects and developments for the United Kingdom, Canada and the United States revolve round the house, reflecting the truth of existence in a plague.

Popular subjects come with gardening, informal tradition developments impressed by the truth of the work at house setting and do it your self (DIY) house renovations.

Gardening is Important to Consumers

Facebook’s file highlighted gardening developments:

“New to even kitchen gardening, many are consulting how-to books and online resources for their first season in the soil; searches for “how to grow an avocado,” as an example, larger by 100 occasions between mid-April 2019 and 2020.”

Facebook trends surrounding gardening

Casual Culture

Facebook identified a pattern that it named Casual Culture. Casual tradition is a mirrored image of the truth that many of us don’t have to concentrate on their exteriors similar to haircuts or style. The client focal point has grew to become to relaxed garments, self-care and what Facebook calls extra authenticity in conversation.

Facebook explains:

“For ages, people have worked to present polished versions of themselves, putting on an outfit and a smile to head into the office, an appointment and even the store. With in-person meetings largely on hold and the video screen providing a virtual window into peoples’ home lives, Americans are prioritizing authenticity over appearance, even if that means being vulnerable.”

Facebook trends graph about authenticity

Canadian Home Trends

Facebook highlighted the fashion of specializing in house as actually specializing in the house. Popular subjects and developments in Canada have been the ones having to do with making over the house in an effort to accommodate the actions that have been in the past finished out of doors of the house that are actually completed within the house.


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Typical subjects have been developing house for work but additionally house for college and figuring out. Other subjects incorporated solving up the yard.

Screenshot of a trend graph of home topics

Facebook famous:

“In backyards and on balconies, people are installing raised beds for gardening and adding lawn furniture.27 The indoors is just as busy as workers graduate from improvising desk space to building out ergonomic home office setups and cordoning off areas for exercise. As people increasingly work and play in their own spaces, they’ll be asking more of their homes…”


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Facebook highlighted the larger position of technology around the globe for facilitating on-line trade in puts the place on-line buying groceries hadn’t but taken hang to the level in different international locations.

From India to Australia to Mexico. India and Mexico have had problems with on-line buying groceries because of web connectivity and personal tastes to buying groceries with money. Australia had problems associated with difficulties in turning in to a inhabitants this is so unfold out.

In India, eCommerce, house leisure plus work and instructional actions are more and more shifting on-line.

Australia is trending towards what Facebook calls a hybrid model of on-line buying groceries. This displays a mixture of on-line buying groceries with supply and on-line buying groceries with pickup on the retailer.

Mexico is being reworked by Neo Banking, which is a type of cashless bills by means of banks that haven’t any bodily presence to financial institution at. These are permitting extra and extra Mexican customers to make the most of cashless fee strategies.

According to Facebook:

“Customers are also seeking out safer digital-first shopping options, and many businesses are adopting cashless payments. This may lead to lasting changes in how people bank and purchase: One study predicts two-thirds of Mexicans will reduce their cash use in the future.”


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2021 Online Shopping Topics and Trends

Facebook’s file confirmed how on-line buying groceries continues to grow to be the usual approach of buying items. It additionally presentations how customers are serious about purchases that reinforce their house existence. These developments are predicted to proceed thru 2021.


Read the 40 Page Facebook Report:

2021 Topics and Trends Report From Facebook IQ

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