7 Musts for a Successful YouTube Channel

YouTube is the second one biggest search engine on the internet, proper in the back of Google. And by now, you most likely know that Google owns YouTube.

So, as social media managers and SEO execs, YouTube is a platform we can not have enough money to forget about.

An optimized channel is the root of a hit content material.

Some of those optimizations are no-brainers. Others generally tend to get overpassed.

What follows are seven musts for a a hit YouTube Channel.

1. Channel Banner

Once other folks get for your YouTube Channel, the very first thing they see is your channel banner.

A channel banner is a piece of creative that runs around the most sensible of your channel.

The desired specifications for a YouTube channel banner is two,560 x 1,440 pixels, however bear in mind the “safe area” is 1,546 x 423 pixels – so all content material must be saved inside that center segment.

Create Your Ideal YouTube Channel Banner

Ideally, your channel banner will inform other folks what sort of movies they may be able to be expecting and when they may be able to be expecting them.


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Or, if YouTube isn’t your number one social platform, you could wish to put your different social media handles in your channel banner as a substitute.

However, you don’t need such a lot knowledge at the channel banner that folks don’t learn all of it, so stay it easy!

Here’s an example from Roger Wakefield’s plumbing channel.

2. Introduction Video

Creating an creation video, and even simply atmosphere one, would possibly appear ordinary, however it’s a nice solution to go away a excellent first influence.


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Upon coming into a channel, a set creation video will get started auto-playing below the channel banner, and it’s the biggest video at the display screen.

Better but, the primary portion of the outline of the video you put can also be proven in your channel house web page.

This is a good spot to inform other folks a little extra about your self and your channel.

This introduction video from Cass Thompson’s YouTube channel does simply that.

screenshot of cass thompson's youtube channel

3. Optimized Playlists

Now, the opposite issues proven on your own home web page are playlists.

Playlists are outlined teams of video which might be decided on, and named, by the channel proprietor. They are a nice solution to crew your content material and resolution the entire questions round a explicit subject or key phrase.

Think of playlists and their titles/descriptions as pillar content material.

You wish to identify your playlist the extensive key phrase you’d love to rank for, then upload a description that comes with long-tail or secondary key phrases.

All of the movies you upload to this playlist must be associated with the bigger subject you wish to have your videos to rank for.

Optimized YouTube Playlist Example

Nextiva has executed a nice task growing movies for the key phrase Connected Communications.

screenshot of nextiva youtube channel playlist

To date, this playlist options 20 movies, all of which resolution a explicit query round attached communications.


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Some of the movies have 1000’s of perspectives, whilst others have simply a hundred or so.

But, when having a look on the SERP, you’ll see that those movies have in point of fact paid off.

screenshot of nextiva youtube video showing up first spot of search engine results

4. Defined Channel Keywords

YouTube is like Google. It is determined by user-generated signals to decide who to show movies to and when to show them movies.

One of the tactics you’ll be able to assist YouTube perceive your content material and who it must be served to is by defining your channel key phrases.


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This is a step that will get skipped moderately continuously as it’s no longer the perfect atmosphere to seek out.

How to Set YouTube Channel Keywords

  • Go to YouTube Studio.
  • Select Settings.
  • From the menu, toggle to Channel.
  • Set your key phrases.

You don’t wish to upload a million key phrases right here however as a substitute, focal point on 5 to ten vital key phrases that describe your channel.

Backlinko did a find out about that discovered you don’t wish to use (*7*) on this segment.

5. Custom URL

The magic quantity is 100.

At 100 subscribers you’ll be able to get the coveted customized URL.

The customized URL comes in handy for one primary reason why – it makes it a lot more uncomplicated to link for your YouTube channel.

Instead of giving other folks a random string of letters and numbers, other folks will simply must kind in youtube.com/(yourchannel).

Setting your customized URL handiest turns into to be had while you hit 100 subscribers, have a 30-day outdated channel, and feature set a profile and channel banner picture.


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Once you’ve executed all of this stuff, you’ll be able to set your URL by going to YouTube Studio, deciding on Customization > Basic information, and filling out the URL you’d like to make use of.

6. Channel Description

Your channel description is without doubt one of the different alerts YouTube is determined by to decide what your content material is set and who it must be served to.

However, it’s extensively utilized to inform your target market what they may be able to be expecting out of your channel each in content material and effects.

This house must be used to record the subjects you are going to be masking, the usage of key phrases that your target market would possibly use to look for your content material.

When writing your channel description, it’s maximum vital to consider the primary 100-150 characters of your description.

These characters are continuously what you’ll have to depend on to catch the target market’s consideration within the seek effects.

screenshot of ahrefs youtube channel description

7. ‘Connect with Me’ Template

The final thing to imagine is growing a “connect with me” template to incorporate in your whole video descriptions.


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Now, this template isn’t all the time used to in fact inspire other folks to in fact attach with you, as a substitute, it must be used to get other folks to have interaction with you.

These interactions may come with such things as:

  • What video to look at subsequent.
  • What content material to learn in your website online.
  • Links to the equipment you utilize.
  • Online classes you could be offering.
  • Links for your social channels.
  • A link for other folks to subscribe for your channel.
  • A short lived description of who you’re and what you be offering.

You can create a template for this portion of your video description that you’ll be able to use on each video created.

Above is an instance of Shopify’s model of a “connect with me” template. You will see a model of this on virtually all in their movies.

Start Building a Successful YouTube Channel

Your YouTube channel would possibly not make you thousands and thousands from perspectives, nevertheless it really well may well be the social platform that drives natural ends up in your small business.

The indexed optimizations shouldn’t take you greater than a day to finish – so what are you ready for?


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Image Credits

All screenshots taken by writer, November 2020

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