6 Ways to Repurpose Content With Instagram’s Most Popular Features

For a very long time, Instagram stumped entrepreneurs for firms that didn’t have a model that simply translated into visible imagery.

If you didn’t have a bodily product or interesting aesthetics, it was once simple to really feel just like the platform wasn’t one your model wanted to concern about. But it’s turning into more and more tough to forget about Instagram for your social media technique.

Luckily, it’s additionally turning into more and more simple to create content material for the platform, even though your brand isn’t one you’d suspect to thrive on this type of visible app.

Because it’s not only a platform for photos, it’s more and more the place folks pass for just about the whole lot, even news.

Between the most recent options added to the platform and the person tendencies they’ve enabled, it’s by no means been more uncomplicated to get a hold of an Instagram business plan for a “non-visual” model.

This is particularly the case whilst you’re already developing content material for different channels since one of the most well liked and attractive tendencies at the moment are ideal for repurposing content.


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Let’s take a look at how.

1. Summarize Long-Form Content in Instagram Carousels

Let’s speak about Instagram carousels first.

After all, that’s the place they fall at the chart of Instagram’s most engaging post types.

Carousels are a great approach to percentage longer-form written content material you’ve created for different platforms, like weblog posts, podcast show notes, ebooks, and emails.

How you may need to pass about this is dependent upon whether or not you’re developing native-only content material, or attempting to additionally pressure folks to the unique content material.


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If you’re making a native-only carousel for Instagram, you’ll be able to summarize every phase of the longer variety content material in 1-2 slides every, and use the caption to introduce all of it and get folks hooked sufficient to swipe via.

Then, at the ultimate facet, use a CTA to pressure engagement like feedback, stocks, and saves.

If you’re making a teaser for the unique piece of content material, it’s essential pull one of the most interesting quotes or nuggets of information for folks to swipe via.

Then, you’ll be able to use a CTA at the ultimate slide to pressure folks to discuss with the overall content material.

2. Curate a Series of Posts Into an Instagram Guide

Another approach to benefit from longer-form written content material is by curating Instagram Guides.

Originally created as some way to percentage dependable public well being data round COVID-19, the function is quietly being rolled out to all customers.

I’ve all the time been partial to repurposing blog posts into a chain of Instagram captions, however there was once no approach to link them in combination as a chain, instead of merely announcing so within the captions. This adjustments with Instagram Guides.

Guides allow you to acquire your previous posts right into a scrollable series to percentage by itself. They have shareable URLs, may also be shared to tales and the feed, and reside in a devoted tab on person profiles.

So now whilst you break down each blog post section into its personal Instagram caption, you’ll be able to use this selection to roll them again up once more. This shall we customers simply get the entire tale or piece of content material with out leaving the platform.

3. Resize YouTube Videos for IGTV

While IGTV isn’t as new of a pattern as knowledge carousels and guides, I’ve nonetheless spotted numerous manufacturers hesitant to soar into it, even if they’re creating video content on different platforms like their site, Facebook, or YouTube.

To proceed to do this in 2021 is to forget about a sexy fast win.

It’s easy and easy to trim and resize a video to make it IGTV-friendly, particularly with gear like templates for enhancing tool or gear devoted to social movies, like Kapwing. You will also use your YouTube video description because the IGTV caption and add it out of your laptop.


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Once you work it into your larger system, it takes little additional time.

In addition Instagram’s set of rules loves surfacing IGTV movies, and the customers at the different finish of that set of rules are hungry for video content material.

It’s a win for both sides.

4. Screenshot Your Best Tweets

Next up, don’t fail to remember to screenshot your best tweets.

And if you happen to’re no longer on Twitter but, believe tweeting your best possible quotes.

There are even design templates that allow you to create quote graphics that seem like tweets, with no need to ship a real tweet.

Choose whichever choice feels most straightforward for you.

For causes I nonetheless don’t truly perceive, quotes shared as screenshots of tweets generally tend to carry out higher on Instagram than sharing the similar quote in a special symbol taste.

(It even led to a great joke from Twitter’s own Instagram.)

If you’re developing written content material for Twitter, that makes repurposing for Instagram content material extremely simple.

Some folks (myself integrated) like to “fancy them up” with an on-brand background photograph or symbol, however that’s no longer even important.


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All you want to do is screenshot.

5. Create Video Teasers & Clips

In addition to posting complete YouTube or longer-form movies on IGTV, you’ll be able to additionally use the similar gear and workflow to create shorter clips that advertise the overall piece.

This permits you to get more than one Instagram posts from one YouTube video.

Like breaking apart textual content posts into a chain of Instagram posts, this permits you to create collection of posts that every center of attention on one explicit speaking level out of your higher video.

6. Create Story Highlights of Your Best Instagram Content

My ultimate Instagram repurposing tip will get slightly meta.

In addition to sharing content material from different platforms to your Instagram feed, be sure to additionally percentage the whole lot out of your Instagram feed to your Instagram Stories.

It’s suspected that many customers spend extra time tapping via tales than scrolling the feed, so this is helping them see your feed content material.

What’s extra, while you percentage one thing to your tales, you’ll be able to reserve it in a Story Highlight in order that it lives on the best of your profile as evergreen content material.

story highlights example

This is a brilliant concept for any foundational content material or collection, at the side of curating your Instagram content material into other classes for customers to browse.


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Make Instagram Easy

Beautiful and aspirational photographs – what as soon as made Instagram advertising out of succeed in for such a lot of folks – are turning into a much less essential a part of the platform, making extra space for helpful multimedia and engaging knowledge.

You’re already placing such a lot effort into developing simply that for different platforms and internet sites.

So why no longer percentage them the place your shoppers are spending an increasing number of time?

It simply is smart to make repurposing for Instagram a concern.

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Image Credits

All screenshots taken by creator, December 2020

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