20 Stats for UK Marketers

A record revealed by Snapchat is stuffed with statistics UK entrepreneurs can use to higher perceive the app’s avid customers.

The record comprises stats explicit to Snapchat customers, and basic stats about UK shoppers.

I combed in the course of the record to tug out 20 helpful stats separated into 3 classes:

  • Demographics
  • Buying Power
  • Media Consumption Patterns

The specific stats I selected to focus on are explicit to Snapchat customers simplest. Data all the way through the record applies to Snapchat’s UK customers and used to be amassed throughout the 12 months 2020.

Here’s what UK entrepreneurs want to learn about Snapchat customers going into the 12 months 2021.

Snapchat User Demographics

There had been 249 million day-to-day lively customers in Q3 2020, an build up of 18% 12 months over 12 months.

The “Snapchat Generation” comprises extra Millennials and Gen Zers than another demographic:

  • 90% of 13 to 24 12 months olds are on Snapchat.
  • 75% of 13 to 34 12 months olds are on Snapchat.

What is essential to them?

The record identifies 3 not unusual values shared by Snapchat’s number one demographics:

  • (*20*) up for problems they care about.
  • Supporting their area people.
  • Celebrating range.

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How do they use Snapchat?

To say Snapchat has an lively person base of creators is a sarcasm, as 4 billion Snaps are created every day on moderate.

A regular person opens the app 30 instances an afternoon. You would possibly suppose that form of habits has unfavorable penalties to psychological well being, however 95% of Snapchat customers say it makes them happier than another app.

Over part of Snapchat’s day-to-day customers are ok with the app’s extra complicated options, as 180 million+ customers have interaction with augmented truth (AR) filters every day.

Buying Power of Snapchat Users

Millennials and Gen Z have a mixed purchasing energy of $1 trillion – and so they’re more than pleased to shop for items on-line.

They’re now not averse to spending cash on virtual pieces both, because the stats show:

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  • Snapchat customers are 63% much more likely than non-users to have bought a product on-line on a cell instrument up to now month.
  • 60% of Snapchat customers make in-app purchases.
  • 84% of Snapchat customers have visited an internet retail website on their cell phone up to now month, in comparison to 60% of non-users.
  • Users record 5x upper advert consciousness from Snapchat commercials than different cell video commercials.
  • Snapchat customers say their pals are 5x extra influential on buying selections than celebrities or influencers.

Media Consumption Patterns of Snapchat Users

Snapchat customers eat so much of content material on their cell instrument. The moderate person spends 4.3 hours in line with day on cell.

Snapchat customers spend about 32 mins an afternoon viewing cell movies. They even watch movies after they’re buying groceries in a bodily retailer.

The pandemic higher the period of time spent gazing cell movies – 82% of Millennials and Gen Zers record gazing extra cell video content material after the pandemic hit the UK.

Snapchat customers choose eating quick, vertical movies over full-length movies recorded in a conventional side ratio.

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  • 74% of Snapchat customers say vertical video is extra non-public and immersive than different varieties of video.
  • Seven in ten Snapchat customers say they’d slightly have interaction with numerous shorter movies than get utterly immersed in a single longer video.

Older demographics changing into extra engaged, as perspectives of Snapchat Discover content material doubled 12 months over 12 months amongst the ones over 35.

Snapchat’s authentic presentations are gaining in reputation. There are 10 million+ per 30 days audience gazing Snapchat’s authentic presentations, which creates a brand new alternative for advertisers.

Takeaways

Snapchat entrepreneurs must be mindful that their target audience is made out of virtual natives who worth authenticity. Staying true in your logo is vital to attaining those customers.

If you’re going to spend money on growing extra video content material this 12 months, prioritize short-form vertical movies.

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Marketers can get extra mileage out of making many quick movies in comparison to a couple of longer ones. Snapchat customers have an insatiable urge for food for cell video – opening the app 30 instances in line with day is a testomony of that.

For much more information, view the overall record here (PDF link).




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